Category Archives: Selling via Galleries

7 Top Tips to Selling Art From Your Studio

When marketing art, artists often fail at their ability to sell from the studio. There seems to be an underlying tension between collectors and artists when collectors are buying art from an artist. Collectors have expressed a concern that artists tend to present problems that are not faced in galleries. For artists who do not have gallery representation, here are seven steps to marketing art like an expert. Tip 1 When greeting potential buyers make them feel […]

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Artist Gallery Relationship

Seeking exhibition and representation in established galleries has its benefits. But for many artists getting representation is difficult and not always desirable. This depends a great deal on the artist’s personality and what they want from any gallery relationship. Aside from the exposure of shows and sales efforts made by a gallery representing any artist – galleries also have connections with museums, corporate collectors and other buying groups or individuals. Additionally, gallery affiliation can establish your secondary […]

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Writing A Letter To A Gallery

Many artists feel intimidated at the though of writing a good cover letter to go with samples of their artwork. A cover letter is essentially a brief summary of your resume and generally contains three to four paragraphs. There should be no spelling errors and written as it should be written; from you , not your agent or an imaginary third person (unless you have an agent or an imaginary friend) Here are a few points to […]

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