1. Practice Your Sales Pitch
Part of being personable is knowing how to answer those dreaded questions, “What kind of art do you make? What inspires you? How would you describe your work?” These are tough questions to answer, but you have a huge advantage in knowing that they are coming. Spend some time thinking about how to answer these challenging questions ahead of time. Don’t miss out on opportunities to make connections with booth visitors that are expressing some interest in what you do.
2. Perform a Live Activity at your Booth to Attract Attention
Take your booth to the next level by working on your art in front of an audience. This is a great way to create a buzz and attract people to your stand. By showing an art piece in progress, prospective customers can connect more easily with you and makes your art more accessible. It’s a great way to turn passersby into new fans of your work.
3. Bring an iPad or tablet so you can show off your Online Art Gallery.
Without a proper art gallery website, your success is limited to what you can sell at the art fair itself. It may not be possible to display all your work at your booth so allowing visitors to browse your work via your online gallery, allows for more interaction with prospective customers, and potentially more sales.
4. Offer a Range of Products at Different Price Points
All types of people walk around art fairs so the more choice of art products you can offer, the more sales you will make. There is only a limited number of people that want to buy originals or prints. Offer your art in other formats such as Greeting Cards or Jigsaw Puzzles to broaden your appeal to a broader set of people and watch your sales take off.
5. Bring a Camera
In this new connected world, it’s a great idea to have some photos taken of your booth display. This is excellent content for your social media or your blog posts. If your camera is capable of taking video, then shoot a short clip and post it on youtube and facebook with a link back to your online gallery or blog. If you are lucky enough to make a few sales, ask your customer if they would mind you taking a photo with them for your facebook page. Take advantage of these opportunities to create an online buzz.
6. Run a Raffle or Small Giveaway
Create some interest at your booth by running a raffle for a small giveaway like a print or Art Puzzle. People always like the chance to win something, and it’s a great way to get signups for your email newsletter! It’s also an excellent way to start a conversation with people who visit your stand buy inviting them to participate in the raffle.
7. Email your New Leads after the Show
Sending out an email followup the next day after the show has finished is a great way to reach out to new prospective customers. In the email, thank them for visiting your booth and inviting them to check out your online gallery. It’s essential to make sure people remember you and have a way to contact you in the future.